Cover Letters

COVER LETTERS Some people say to send one, some people say don’t send one. And if you send one, what should you REALLY say in it? What, oh, what is one to do in today’s complicated, confusing world? Fear not – we have the answers. First of all, we have found that the majority of the industry you send your headshots to, DO appreciate or expect a cover letter. In fact, some agents will not consider a headshot that is sent without a cover letter. And a minority say they don’t read them. Do you know which is which? Didn’t think so. Therefore, we recommend you send a cover letter to EVERYONE you send a headshot to. And for those who don’t read a cover letter they can just toss it away and be sufficiently impressed with your headshot. Let’s get to the details: The actual size of the cover letter is important. Make it Monarch size, which is ½ the size of a regular piece of paper: 5 ½ x 8 ½. This size sits very nicely on top of your headshot, which is much better than the regular size, which gets dog-eared in the mail and doesn’t make the best impression. You can make Monarch size by trimming regular paper or going to a place like Kinko’s and they’ll slice it for you for a modest price. Our students have use of our guillotine to make them at no cost. Printers will also print up a supply with your name on it at relatively little cost. Now, what to put on it: Those in the industry say put in your accomplishments, not your dreams. Be concise, to the point. Respect the reader’s time and patience. Do not threaten! Yes, we get ‘em. And they wonder why they can get a job, representation, a life, etc. Here is an example of what not to write: Dear Johnny, [this is the Agent’s name] My friend told me you did Commercials, and I need an agent. It’s been my dream for the past 17 years to be famous, and I definitely have the looks and talent to do it! I’m a natural. Trust me – you won’t be disappointed. Please call me to set up an appointment. I expect to hear from you shortly. Tony Fakename Wow. Now, want to read a better cover letter? For contacting print agents, here is a recommended form letter that is extracted from Mr. Powers’ book, “Here’s Looking at You, the Actor’s Guide to Commercial Print.” It is strongly recommended that you modify the letter a bit to avoid agents being deluged with the exact same “original” letter! Dear (first name, last name): [don’t use just first name - that’s presumptuous!] I am enclosing my headshots for your consideration. I have an excellent look at the (insert your types here) in the (insert your age range here) age range. I am a fresh face on the market and have the skills and expertise to effectively compete for bookings. I would like to telephone you shortly to set up an appointment convenient for you to discuss opportunities through your agency. Thank you. Sincerely, (your name) Short and to the point and “they” will appreciate your consideration and professionalism. Should you write it or print it? If you have neat handwriting, go for it. For you others, your printer will come in handy. A great cover letter is but one part of your “package,” of course. Be sure you have a “glow in the dark” headshot to put in on! But that’s the subject for another Weekly Tip!