Scott Powers Weekly Tip

OUR WEEKLY TIP: COVER LETTERS.

Some people say to send one, some people say don’t send one. And if you send one, what should you REALLY say in it? What, oh, what is one to do in today’s complicated, confusing world? Fear not – we have the answers.

First of all, we have found that the majority of the industry you send your headshots to, DO appreciate or expect a cover letter. A minority say they don’t read them. Do you know which is which? Didn’t think so. And a growing number say they won’t even consider a headshot that isn’t accompanied with a cover note. Therefore, we recommend you send a cover letter to EVERYONE you send a headshot to. And for those who don’t read a cover letter they can just toss it away and be sufficiently impressed with your headshot.

Let’s get to the details:

The actual size of the cover letter is important. Make it Monarch size, which is ½ the size of a regular piece of paper: 5 ½ x 8 ½. This size sits very nicely on top of your headshot, which is much better than the regular size, which gets dog-eared in the mail and doesn’t make the best impression. You can make Monarch size by trimming regular paper or going to a place like Kinko’s and they’ll slice it for you for a modest price. Our students have use of our guillotine to make them at no cost. Printers will also print up a supply with your name on it at relatively little cost.

Now, what to put on it:

Those in the industry say put in your accomplishments, not your dreams. Be concise, to the point. Respect the reader’s time and patience. Do not threaten! Yes, we get ‘em. And they wonder why they can’t get a job, representation, a life, etc.

Here is an example of what not to write:

Dear Johnny,

My friend told me you did Commercial Print [or movies or commercials], and I need an agent. It’s been my dream for the past 17 years to be famous, and I definitely have the looks and talent to do it! I’m a natural. Trust me – you won’t be disappointed.

Please call me to set up an appointment. I expect to hear from you shortly.

Kevin Clueless


Wow. Now, want to read a better cover letter? For contacting print agents and can be modified for more general purposes, here is a recommended form letter that is extracted from Mr. Powers’ book, “Here’s Looking at You, the Actor’s Guide to Commercial Print.” It is strongly recommended that you modify the letter a bit to avoid agents being deluged with the exact same “original” letter!

Dear (first name, last name): [don’t use just first name - that’s presumptuous!]

I am enclosing my headshots for your consideration. I have an excellent look as the (insert your types here) in the (insert your age range here) age range.

My recent credits include (insert your most important, recent credits here).

I am a fresh face in the New York market and have the skills and expertise to effectively compete for bookings.

I would like to telephone you shortly to set up an appointment convenient for you to discuss opportunities through your agency.

Thank you.

Sincerely,

Nick Who Knows

Short and to the point and “they” will appreciate your consideration and professionalism.

You can print the cover letter or write it if you have neat handwriting. Please refrain from using crayons or dull pencils. There must be a reason we’re saying this.

A great cover letter is one part of your “package” of course. Be sure you have a “glow in the dark” headshot to put in on! But that’s the subject for another Weekly Tip!